From varietal to vintage, wine labels are loaded with info. But what's actually important when buying a bottle? We consulted ...

Tony Auston: Changing your label design to be more inline with current trends can be risky. It makes the most sense for brands under $25, than it does for established, higher end luxury brands.

You'd know a can of Budweiser anywhere. Like many other major brands, whether it's Coca-Cola, M&Ms, or BMW, Bud's red and white packaging is instantly ...

Tropicana long had a winner on its hands with its clear carafe bottle, which it rolled out in 2011 to replace paper cartons. The carafe was successful in part because customers liked how it looked ...

• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle ...

At 180 grams (6.35 ounces), the teardrop shaped 70-centiliter glass bottle is considerably lighter than the 850 grams of the current Johnnie Walker Blue Label bottle (without the liquid and the ...

Wine labels tell a lot about the wine inside the bottle but can be difficult to decipher. Here's how to find decode everything from what kind of grape a wine is made of, to where it's from, and a ...

Over the summer, it rolled out a more traditional-looking plastic bottle and downsized the bottle from 52 ounces to 46 ounces. Tropicana also narrowed the label to fit the more compact bottle.

Johnnie Walker, the world's number one Scotch whisky, unveils Blue Label Ultra, a limited edition first-of-its kind, boundary-breaking innovation. Weighing just 6.3oz (180g), Johnnie Walker Blue ...