The Lord of The Rings: The Rings of Power Season 2 is picking up steam, according to Amazon. In the 11 days since it premiered, the second installment has amassed 40M viewers with four episodes currently available, Jennifer Salke, Head of Amazon MGM Studios, revealed in an internal memo to staff on Tuesday.

The series' occasional set-ups for elements of the main Lord of the Rings saga go a long way in establishing the world about to be lost in Sauron's machinations.

The Rings of Power” has reached 40 million viewers globally in 11 days, according to Amazon. It’s difficult to put the stat in full context, as Amazon has not defined how it quantifies its viewership;

The Rings of Power’s second season has hit an “all-time” milestone for Prime Video, according to the streamer.

According to Amazon, Season 2 has reached 40 million viewers in 11 days. But what this means exactly is a bit harder to say. As Variety reports: “It’s difficult to put the stat in full context, as Amazon has not defined how it quantifies its viewership;

This episode of The Rings of Power has us wondering if the elves' PR team might be the most powerful force in all of Middle-earth.

It’s nearly time to head back to Middle-earth for another episode of “The Lord of the Rings: The Rings of Power” Season 2. The epic Tolkien adaptation takes place at least 4,959 years before the events of the original “The Lord of the Rings” trilogy.