Improve your Google Ads conversion rates with actionable strategies. Learn how to refine keywords, craft compelling ad copies, and optimize landing pages.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

We examined advertising spending on the major tech platforms like Google, Facebook, Youtube, Snapchat, Bing, Pinterest and Twitter across a diverse set of e-commerce businesses and five million ...

In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average.

Compare your Google & Microsoft Ads performance to industry benchmarks in this updated 2025 benchmark report from Wordstream by LocaliQ.

Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks.

When it comes to Google Ads campaigns, moving from a purely keyword-centric approach to focusing on user intent is a strategic pivot that can lead to substantially higher conversion rates ...

Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust your ...