Magners Cider maker C&C Group has been targeted by activist investor Engine Capital, demanding a strategic review process that could lead to the business falling into private hands. “C&C has ...

The languishing cider market received an injection of new energy with the arrival of the Magners brand at a time when the industry had written the market off. The brand's strong point of ...

It also reported weaker demand for its cider brand Magners, with the volume of sales tumbling by 18% across Britain year on year. However, the company said it was having more success from Tennent ...

Magners is welcoming in summer with a burst of dancing energy as it marks a new direction in its advertising and marketing. ‘That’s Magnertism,’ captures the cider maker as the go-to beer ...

the arrival of white cider (high strength, low apple content); the Magners effect (cider from Ireland, served on ice); and fruit cider. Some purists object to the sweet non-cidery taste ...