The answer to the latter question is simple — the manufacturer's decision to seal every bottle with red wax is a marketing tactic. Maker's Mark even trademarked its red wax seal in 1985.

(AP) — The red wax seal atop a Maker's Mark bottle makes the bourbon stand out on store shelves. Whether the bourbon company can keep that distinction is up to a panel of three federal judges.

On this episode of Dan Does, host Daniel Geneen heads to Loretto, Kentucky to tour the Maker’s Mark distillery and see ... the bottle’s signature red wax seal — surprised Geneen.

LOUISVILLE, Ky.LOUISVILLE, Ky. — The red wax seal atop a Maker’s Mark bottle makes the bourbon stand out on store shelves. Whether the bourbon company can keep that distinction is up to a ...

The dripping red wax seal on bottles of Maker's Mark has long separated it from other brands of American bourbon. Reuters Maker's Mark, an American bourbon company, won a court battle today over ...

LOUISVILLE, Ky. - A U.S. appeals court says a liquor bottle with a red dripping wax seal is the symbol of Maker's Mark. An opinion released Wednesday by the 6th U.S. Circuit Court of Appeals says ...

LOUISVILLE, Ky. (AP) -- A rose by any other name may smell as sweet, but an appeals court says a liquor bottle with a red dripping wax seal by any name other than Maker's Mark would be illegal.