March Madness Advertising Ideas. The men's NCAA college basketball championship tournament, known by many as "March Madness," is one of the highest watched televised sporting events in the United ...

The term “March Madness” was first used by Henry V. Porter, a high school official in Illinois, in 1939. But the term wasn’t officially used in reference to college basketball until 1982, ...

The Athletic has live coverage of 2025 Men’s March Madness. When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often ...