covers are a key marketing tool, in ways not imagined even 10 years ago: cover reveals on Instagram and Twitter, book giveaway brand collaborations based on a cover’s “look,” and even those ...

It’s well known, and has been for years, that in order to get the most out of social media you have to use it as part of a wider communications and marketing ... covers and dust jackets of each ...

Most often, any personal stylistic expressions in their work are swallowed up in service to the multiple masters — editors, marketing directors, sales teams — who sign off on a book’s cover.

OnBuy.com, a U.K. online marketplace similar to Shopify, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's To Kill a Mockingbird ...

“There are all these beautiful book covers that never quite made it ... author–it’s a battle between the publishers and their marketing departments, too. As Dunn’s volume shows, this ...

“When it comes to marketing,” he explained ... purse-size paperbacks. Each 831 book features a geometrically blocked cover in two distinct colors and is emblazoned with the imprint ...

Senior Marketing and Publicity Manager of Westland Books, Pratilipi. What also signals this shift is an award dedicated to the niche – the Oxford Bookstore Book Cover Prize. “Namita Gokhale ha ...

Chip Kidd doesn't judge a book by its cover; he creates covers that embody the books — and he does it with a wicked sense of humor. Kidd showcases the art and deep thought of his cover designs.