Investing in employees' development is a valuable aspect of business strategy that leaders can't risk ignoring.

Market development is the strategy or action steps needed to increase market share or penetration. Common market penetration strategies include lowering prices, acquiring competitors, targeting ...

Kenya Association of Manufacturers (KAM), in partnership with Danish Industries East Africa, launched the Route to Market ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products ... In this view, you can develop a product road map to ensure that the product ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

In its first ever economic development strategy, the city of Vancouver plans to build generational wealth, promote trade jobs ...