When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing ...

User personas are a crucial facet of an effective marketing strategy – and as such, developing them is a common step in any market research process. Thanks to tools like Delve AI , it’s easier ...

LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home . Article Highlight | 14-Jan-2025 ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...