The first step to effective market research is to determine the goals of the study. Each study should seek to answer a clear, well-defined problem. For example, a company might seek to identify ...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

The way most businesses are structured today, it's the market research and insights teams that are positioned to champion "the customer as individual." Those departments are the official caretakers of ...

Your sales planning could be costing you time, money, and customers. Research by the Sales Management Association reveals that companies struggling with planning are 40% less likely to achieve their ...

Terry ManteYou’ve collected customer feedback, watched buying patterns, run a few surveys, and maybe even tried mystery shopping. Great. But now what?Market research isn’t valuable just because it ...