A market strategist is a financial professional who uses one of three broad categories to choose which asset classes—for example, stocks, mutual funds, bonds, or ETFs—to invest in.

Market research is the act of gathering important information about the needs and preferences of people who might use a product; ... Examples include surveys, questionnaires and interviews.

Examples of Feasibility Studies . ... Market: An analysis of the market for the product or service, the industry, competition, consumer demand, sales forecasts, and growth projections.

According to Content Marketing Institute, 73% of the most successful content marketers used case studies. Nearly 50% of SaaS companies say case studies drive sales.