Chief marketing officers say they need bigger budgets. They aren’t likely to get it-not in this economy. Marketing budgets as ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

STAMFORD, Conn., May 12, 2025--(BUSINESS WIRE)--CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is ...