Industry experts attribute this shift to the fact that so many brands now claim to be "sustainable." Experts sound alarm over ...

The cost of living crisis has made most people reevaluate their spending, and a young Aussie has pointed out the common cheap ...

There’s not much that influencer Victoria Tyler doesn’t post on social media about her nearly four-year journey living with ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app and website, it said on Wednesday, as AI shakes up the fashion industry and ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Marks & Spencer’s marketing leadership is undergoing a reshuffle, as the brand’s clothing and home marketing director Anna Braithwaite departs the business, with food marketing director Sharry Cramond ...

To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and ...

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With ...

Try your clothes on before you go in front of the camera and iron ... The report “Overcoming Transformation Fatigue” by Emergn Once a year, we bring together the marketing leaders in our Propolis ...