Marketing Plans for Fashion. Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. Marketing plans for fashion brands ...

"Where does the greenwashing end?" Expert calls out disturbing marketing by popular clothing company: 'So ridiculous' first appeared on The Cool Down.

Changing styles and the supersizing of apparel is pushing some shoppers to unusual lengths to find something that fits ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

A woman who made headlines online for cooking in revealing dirty clothes opened up about the hygiene controversy. According to local media such as Channel 7, Napakon 'Price'Jiratchatapak, the female ...

Current food marketing director Sharry Cramond is set to transition to lead the retailer’s clothing and home business, as incumbent Anna Braithwaite departs the brand.

Fashion marketing is about understanding consumer needs. You will study the interface between design/creativity and the commercial imperative.

To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and ...

Content is marketing Prelini Udayan-Chiechi, director, EMEA marketing at Lithium Technologies, isn’t sold on the idea that content marketing is a revolutionary new theory. She says: “Content marketing ...