In the control phase of your marketing plan, you must designate the standards you will use to measure your marketing effectiveness. These may include a designated percentage increase in sales, an ...

Learn how to create a performance improvement plan (PIP) ... She has written legal and marketing content and communications for a wide range of law firms for more than 15 years.

All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into ...

Your marketing plan contents also should be based on the vision you have for the store. ... and that the improvement in their appearance and feeling of pleasure are worth the price you set.

Traditionally, a performance improvement plan follows a series of five steps: Determination of needs: The supervisor works on their own or with a member of the HR team to determine areas where the ...