People often confuse brands with things like logos, slogans ... commit to a brand without respect to price. Marketing campaigns are designed to nurture brand loyalty. Brand loyalty can evaporate ...

The logo’s anchor is drawn from the one in front of Graves Hall ... Icon Use Restrictions Permission must be obtained from Public Affairs and Marketing for use of the anchor icon by itself. The anchor ...

The primary logo consists of two parts: the name of the college, or logotype, and the anchor icon. This is an update of the previous logo. There are two configurations: horizontal and vertical.