Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...

FYI: Text message marketing is highly cost-efficient and known to be much more effective than many other forms of marketing. 5. Consumers can opt in and out easily.

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how ...

Text Messaging Attitudes and Usage Study Shows Consumer Preferences Favor SMS Latest study conducted by Benenson Stragegy Group on behalf of TextUs reveals key trends in consumer behavior as it ...

Soci (pronounced “soh-shee”), a marketing automation platform with customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, today announced that it raised $120 million in ...

Text Marketing Startup Attentive Hits $2.2 Billion Valuation With Its Third Funding Announcement Of 2020. ... Wellington Management, D1 Capital Partners, Atomico and Sozo Ventures.

Salesforce is investing $40 million in a text-marketing startup called Community. Community, which started as a tool for celebrities to message fans, is now pitching to businesses. See more ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...