Now, how do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing ...

A data visualization tool like Looker Studio lets marketing and analytics stakeholders create self-updating reporting with the most relevant measurements. Add the following to your measurement ...

While using different tools and analyses makes sense for ... outdated optimization methods and siloed metrics. A solid ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes reshape digital advertising and economic pressures demand greater efficiency, ...

“With Meridian, we now have much more confidence in our ability to measure the impact of our investments,” says Jennifer Snell, GM Marketing & Loyalty at Finder, which tested the tool before launc ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Behavio, a marketing research company, announces a new Brand Tracking tool that helps marketers measure brand performance and ...

This is the Bermuda triangle of marketing measurement ... The triangle of unified measurement put Google’s own tools front and centre as best practice. Their attribution at one corner and their ...