By applying the same countercyclical wisdom as investors do during a downturn, the most successful companies don’t cut ...

The tool will integrate with Google’s MMM Data Platform, providing access to core metrics like impressions and clicks Over 20 measurement partners have been certified to help companies implement ...

The challenges of modern marketing measurement For years, we’ve been looking for a smarter way to manage data overload, but ...

Measuring your marketing ROI provides insights into how well your marketing campaigns are contributing to a business. Moreover, you can then optimize performance in your future marketing campaigns.

Measuring video marketing success isn’t just about tracking numbers—it’s about understanding your audience, optimizing your strategy and delivering meaningful results.

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Marketing Tools. The inability to track ROI may be tied to a lack of use of available marketing tools. Among marketers, the most popular tools include those for Web analytics (48%), email marketing ...

A marketing measurement plan isn’t just a map for creating an analytics proficiency; it’s also a tool that can help make existing analytics more proficient.

> Nostalgia as local marketing opportunity Tools > Keyword Difficulty Checker ... Google unveils new tools for testing, measurement, data. Published: May 21, 2025 at 12:00 pm. Read Time: 2 minutes.

For ROAS measurement, the ads are the whole point. And other boutique ecommerce metrics could spring up. At AdExchanger’s Programmatic IO in Las Vegas this year, Home Depot head of marketing ...

Google opens Meridian, its marketing measurement tool, to all users. Published: January 29, 2025 at 9:53 am. Read Time: 3 minutes. Share. Written by Anu Adegbola. Table of Contents Table of Contents.