Celebrity Apprentice? alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can. Mr. Hayzlett, former vice president and chief marketing ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Consumers in the United States say television and print are the advertising mediums that they trust most, according to recent research from Clutch. The report was based on data from a survey of 1,030 ...

However, measurement is still an issue for Ford with mobile compared to other marketing mediums. For example, direct mail includes control and test groups and helps marketers prove a marketing medium ...

Silver Star Brands and Talbots spoke about the importance in creating a comprehensive view of the customer across all marketing mediums. Build-A-Bear, in particular, has been ramping up its ...