Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

Understanding Marketing Plans The terms “marketing plan” and “marketing strategy” are often used interchangeably because the former is developed based on an overarching strategic framework.

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

First Watch’s same-store traffic was negative 3% in the quarter. Tomasso said the marketing plan would target current customer frequency as well as attract new consumers. “You should not ...