The successful development and implementation of marketing mix calls for a deep understanding, market research and learning from a number of people ranging from users to trade.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

allowing marketing teams to demonstrate their contributions to the bottom line. AI supercharges SEO. Marketers can leverage it for in-depth keyword research, content optimization, topic ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...