Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...

Artificial Intelligence; AI Marketing Strategy: How to Use AI for Marketing (Examples & Tools) AI technologies like machine learning and natural language processing can automate and optimize ...

Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. Communications pros share some of their favorites.

Most Effective Marketing Strategies. ... not a general, audience. For example, you might ... A message about female incontinence delivered through a poster on the inside of a restroom door ...

To shed some light on reaching customers on a personal level, 13 members of Forbes Communications Council share effective personalized marketing strategies and campaigns that have impressed them.

Whether you focus on video marketing like LinkedIn, a podcast like ZipRecruiter, or an interactive hashtag like Wayfair, a quality and thought-provoking content media strategy is sure to pay off.

For example, in a pan-North American strategy, a company will need to adjust its U.S.-based marketing communications when entering the English-speaking Canadian market. Advertisement Article ...

10 New YouTube Marketing Strategies With Fresh Examples For 2025 Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective ...

And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.

The power of a crisp copy in B2B marketing strategy is absolutely unquestionable. Words are what give life to an image and provide a voice to the narrative that is composed via a video.

Although there is some overlap, business-to-business (B2B) and business-to-consumer (B2C) marketing have different strategies and goals. B2B marketing is focused on educating and communicating ROI ...

Bundling is a marketing strategy where companies sell several products or services together as a single combined unit. The bundled products and services are usually related, but they can also ...