Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

In reality, the directive has a very soft approach to opt-in, allowing for several types of exemptions that make it possible to send marketing messages via email without having to first ask for ...

Using email in a commercial direct marketing environment can produce even lower responses. Internet users are often nonreceptive to solicitation (Mehta & Sivadas 1995), particularly to unsolicited ...