But, in the case of Brach's Marshmallow Eggs, there really is no substitute. Sure, there are plenty of egg-shaped marshmallow candies and fruity jelly beans, but nothing that combines the two.

Since egg prices are still soaring, Jet-Puffed Marshmallows is selling Easter dye kits for $2 at Walmart. Others are resorting to dyeing rocks and potatoes.