This initial drop imports three global flavors into its home country: Korean-inspired Honey Butter, Indian-spiced Masala, and Greek-style Wavy Tzatziki. The fine folks at Frito-Lay gave me an ...

Lay’s Wavy Tzatziki, Lay’s Masala, and Lay’s Honey Butter are expected to hit shelves in August as part of the brand’s global-inspired flavor drop. Lay’s first introduced its Greek ...

Did our AI summary help? Let us know. Many Indians who love Lay's Potato Chips often find their favourite in Lay's Magic Masala - a Lay's variant that has made its solid mark in the Indian chips ...

Brand Valuer explains that Lay’s has become known for its localization strategy, which tailors offerings to regional palates with flavors like Sichuan Spicy Hot Pot in China, Magic Masala in ...

Lay's rolls out its "Do Us A Flavor" contest finalists. Michigan customers will have the chance to buy the top three flavors and vote for their favorite. Michigan Lay's fans, get ready to grab a ...

Then Lay's dropped the "Do Us a Flavor" contest in 2014 with a quartet of flavor - the four horsechips of the snackpocalypse - heralding a new era in which snack companies started blasting out a ...