The fanfare surrounding mass customization (also known as "made-to-order" or "build-to-order") increased dramatically with the advent the Internet. Companies saw how e-commerce could allow an ...

If your buyers want custom, built-to-order products, but you need to make and sell enough at a low price to compete with mass production, mass customization is your middle ground. As customers get ...

However, in order to successfully execute a mass customization strategy, the supply chain needs to also be very agile; meaning that it must be designed to be flexible and fast when dealing with ...

Mass customization is about producing an end product on demand (and, only after receipt of an order) based on a customer’s requirements that are derived from previously articulated and ...

Really, this is the obstacle that has made mass customization an insurmountable challenge for centuries. The solution to this problem of having to involve engineering in every order fulfillment effort ...

Mass customization isn’t appropriate for every ... If I’m craving a candy bar, I’m likely not going to order one over the Internet–I’m going to run out to a store to obtain instant ...

“Mass customization allows companies to profit ... to get feedback before they order. Customization has been good for business: Web sales during the first full month after the custom lines ...

Buying made-to-order footwear this way is popular ... More and more industries and companies are joining the mass-customization bandwagon. Many are niche manufacturers and start-ups, unencumbered ...

But in order to gain a competitive edge ... and would replace it with an enlightened new-growth strategy called mass customization. Fifteen years later, Metropolis magazine highlighted it as ...

This craze of “mass customization,” Egan says ... People can personalize their order at Starbucks or wherever else, and they can also purchase whatever weirdly precise flavor of chips they ...

“Increased mass customization is indigenous to our modern culture ... available through a low-tech ordering system that puts a new spin on brown bagging it. Customers order by checking off pre-printed ...