But mass customization doesn't lend itself to all products, customers, or markets. The vast majority of consumers aren't interested in customizing commodities such as laundry detergent or light bulbs.

Additive manufacturing or 3D printing plays a significant role in the realization of mass customization. Every mass customization process relies on quick and cost-effective workflow and supply chains.

On the face of it, mass customization is a remarkably attractive proposition for consumers and producers alike. Consumers get a reasonably priced, ... As one Smart-car executive put it, ...

Mass customization combines the low unit costs of mass production processes with the flexibility of individual customization. Not too many manufacturers have reached this point yet, although some are ...

Here are 6 reasons why manufacturers should consider the transformation to mass customization: 1. As volume and variety increase, “customizers” suffer greater and greater inefficiencies that ...

OMMA Awards October 9, 2024, NYC Brand Insider Summit CPG November 17 - 20, 2024, Santa Barbara Brand Insider Summit QSR November 20 - 23, 2024, Santa Barbara ...

With a starting price of $2 million, the two-seat rocket ship of a vehicle (one seat in front and one seat in back) has a top speed of 253 miles per hour and goes from zero to 62 in 1.9 seconds. 11 ...

It has prototyped about two dozen unmanned aerial vehicles. The SPX, M2 and E2 have proven most popular, according to Alic. Customers exist stateside as well as in the Asia-Pacific (Taiwan and ...

Mass customization 2.0. The mass customization 2.0 project is funded by European Union's Horizon Europe research and innovation programme under Grant Agreement No. 10109613. Views and opinions ...

Mass customization is a strategy for improving profits while driving down the cost of variety. I recently delivered a couple of webinars for firms involved in custom vehicle manufacturing.