Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

“POV: the girls have caused a matcha shortage in Japan,” reads the text on the video posted by travel content creator @runawaywithk, who claimed one storefront claimed a customer purchased 25 ...

Matcha is so hot right now ... Sandwich some salted caramel between two paper-thin, crispy waffle cookies, and the Girl Scouts will be able to fund their camping trips for an eternity.