They then ascribed a face-name “matching” score to each of the candidates. They found that the candidates with the most shape-congruent names had received 10 percent more votes, on average ...

The researchers computed "matching scores" for 158 candidates ... a consistent story," Halberstadt explains. "People's names, like shape names, are not entirely arbitrary labels.

Politicians who have names that are "better matched" to their ... when asked to match the made-up words "Bouba" and "Kiki" to a shape, to match a curvy, rounded shape with "Bouba," and a more ...

open image in gallery This theory says that when shown the above two shapes and asked to match each one either to the name “bouba” or “kika,” over 95 per cent of people choose “bouba ...

Neither adults nor children could match children's faces to their names ... The study suggests that even seemingly arbitrary social tags like names can shape our appearance in subtle yet ...

Research suggests that people prefer to match the word Kiki with angular ... That said, while this relationship between name and face shape was consistent across studies, it is important to ...