Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White Lotus" via the Max streaming app on Sunday night - and they should notice the new logo.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Discovery's (WBD) Max streaming service ... color change to the logo, noting that it will most likely be "some combination of black and white" and that "the color of the app's name will change ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...