Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single ...

In this scenario, we needed to monitor business, user, and product success, so we selected the following: When developing a measurement framework, it is important to collect only what is needed.

“Samba TV pioneered ACR technology to bring accuracy and scale to viewership measurement, and by combining our diverse first-party dataset with OzTAM’s trusted framework, we’re setting a new ...