TelevisaUnivision and Dentsu are backing the holistic audience measurement and attribution solution for sports and live ...

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and ...

AD NET ZERO STRENGTHENS GLOBAL FRAMEWORK TO CALCULATE MEDIA EMISSIONS   Voluntary adoption helps advertisers and their partners track GHG emissions from media and standardises reporting across the ...

Tesco Media is extending its retail media offering with a new measurement framework, which it claims will demonstrate the full-funnel impact of campaigns. The new framework, announced at the Tesco ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

Albertsons Media Collective will deploy in-store digital display networks in stores in two regions that are key for the ...

Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently. The post What’s inside IAB and MRC’s attention measurement ...

The framework might seem familiar if you've been working in ... they've also highlighted the risks of tying measurement to media ownership. Advertisers are demanding transparency, accountability, and ...

Technology advancements have reshaped this approach in media and communication systems. Broadcast monitoring started life as a report-based framework, which is now using artificial intelligence ...

For the first time, customers can access de-duplicated, truly cross-media measurement via a clean ... has progressed their constant test-and-learn framework, using LiveRamp’s platform to ...