For the 90s kids, Mentos means nostalgia. A simple mint became a memorable brand through creative marketing. And, its ‘Dimaag ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

More recently, it's become a social media challenge. Now Mentos is bringing the experiment to life for a new generation in Fortnite. The brand and agency BBH London created the Mentos Fizzooka ...

Led by creative directors Stu Royall and Philip Holbrook, the team faced the daunting yet straightforward challenge to “make Mentos famous again.” No pressure. “The brand platform is all ...

This case study describes how Mentos, the confectionery brand, set out to acknowledge Singapore's National Day with an innovative approach. Mentos 'National Night' was created as a hyper local ...

MANILA, Philippines — Wrappers of candy brand Mentos were turned into benches and were distributed to major bus terminals to provide ample seating space for passengers waiting for their buses to ...

In a limited-time collaboration with Mentos, Fortnite players are able to use the Fizzooka in the game, which draws inspiration from the experiment of dropping the minty candy into cola.

Perfetti Van Melle is one of the world’s largest confectionery and gum manufacturers, with brands sold in more than 150 countries. Its portfolio includes Chupa Chups, Mentos, Smint and AirHeads.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can ...