If you look back at the past few months of new beauty launches, you’ll notice lip liners are having a moment. There was NYX's ...

Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...

An affordable blush that sells one every 30 seconds is rare. We expect that kind of rapid selling for mascara or lip balm, ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

Since landing on UK soil in 2023, Merit Beauty has quickly attained star status with its curated edit of essential products ...

The second is the Flush Balm from Merit. The minimalist makeup brand just launched in Sephora and the dome-shaped balm blush is one of its most popular products, selling every 30 seconds.

While they are both smooth and comfortable on my skin, I prefer Merit for no-makeup makeup looks, while Westman Atelier works best for dramatic moments when I want my blush to be the center of ...

To find the best Merit Beauty products we tested the entire range for months to see how they faired in terms of formula, pigment pay-off, how easy it was to use and how long it lasted throughout the ...