Meta will “use very basic information” to recommend which ads to show WhatsApp users, Nikila Srinivasan, Meta’s head of product for business messaging, said Friday.

Meta has baffled Messenger users by rowing back on the much publicised logo redesign and reverting to the previous blue palette. It's offered no explanation for the change, but people have already ...

Meta is also hoping to monetize WhatsApp through paid subscriptions and search ads on the app's Channels feature. About 1.5 billion daily users access the Updates tab, which includes Channels and ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers.. The company announced the new offerings in a blog post ...

WhatsApp is rolling out ads for the first time, breaking from its founders’ ad-free promise and introducing targeted business ...

Meta has officially started testing ads on its Threads micro-blogging social network. The company says this is a “small test” for the time being with a handful of different brands across the ...

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million monthly active users. This move transforms Threads from a pure social ...

Meta brings ads to WhatsApp WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that ...

Meta brings ads to WhatsApp By The Associated Press Updated June 17, 2025 6:17 a.m. FILE - A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany.

The instant messaging app dropped the multicolor gradient used in its previous logo for a solid blue that matches the shade used by Meta’s flagship app.Some small, subtle refinements were also ...

Meta notes that the ads themselves will only be delivered in select markets at launch and will roll out to more markets over time. To date, Threads has been testing ads in the U.S. and Japan.. The ...