At the time of posting, Dumb Ways To Die had just moved to number one on the Viral Video Chart, ... 99.99% of Metro rail commuters don’t read ad/mkting trade websites or other trade media.

Following the success of the ‘Dumb Ways to Die’ smartphone and tablet game, Metro Trains has released a follow-up title available exclusively from the iTunes App Store. Created by McCann ...

Metro Trains: Dumb Ways to Die. Advertiser: Metro TrainsBrand: Metro TrainsCountry: AustraliaAgency: McCann Melbourne Objectives. Every year there are needless deaths or accidents around Melbourne's ...

The biggest winner in Cannes this year had to share the wealth in the Film category, as two Film Grand Prix were awarded for the first time in five years. Metro Trains “Dumb Ways To Die ...

Entitled ‘Dumb Ways to Die’, the cartoon ad shows a series of characters dying in novel ways and ends with three characters dying in preventable train accidents. The ad went viral following ...

This week's viral video comes from an unlikely source: Melbourne Metro Trains. The video, "Dumb Ways to Die," is part of a campaign aimed at preventing train-related deaths in Victoria, Australia.

"Dumb Ways to Die," a public service announcement for Metro Trains in Melbourne, shows animated, anthropomorphic blobs that die in ridiculous ways. One meets its demise by playing with a wasps' nest.

Not even close, said Metro General Manager-Corporate Relations Leah Waymark. "We have had many companies approach us about licensing 'Dumb Ways to Die,' and there are a lot of others who have ...

McCann Melbourne has launched a campaign for Metro Trains to curb the number of train-related deaths in Victoria.A three-minute animated music video, written by McCann ECD John Mescall, is the ...

Metro Trains: Dumb Ways to Die. Advertiser: Metro TrainsBrand: Metro TrainsCountry: AustraliaAgency: McCann Melbourne Objectives. Every year there are needless deaths or accidents around Melbourne's ...