A safety video for Melbourne’s Metro Trains has gone viral.The three-minute musical cartoon, which is designed to curb preventable train-related deaths, has amassed 2.3m views on YouTube in 48 ...

Following the success of the ‘Dumb Ways to Die’ smartphone and tablet game, Metro Trains & McCann Melbourne have released a follow-up title.

Metro Trains: Dumb Ways to Die This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of ...

In an effort to reduce the number of accidents on its rail network, Metro Trains Melbourne has launched a campaign developed by Erikson McCann.

Metro Trains “Dumb Ways To Die”, which picked up Grand Prix in the PR, Direct Marketing, Radio and Integrated categories, now adds the Film Grand Prix to its vast collection of awards.

This week's viral video comes from an unlikely source: Melbourne Metro Trains. The video, "Dumb Ways to Die," is part of a campaign aimed at preventing train-related deaths in Victoria, Australia ...

%22Dumb Ways to Die%22 shows animated%2C anthropomorphic blobs that die in ridiculous ways The campaign%2C for Metro Trains in Melbourne%2C promotes rail safety YouTube video has nearly 50 million ...

Metro's award-winning 'Dumb Ways to Die' characters are now in another company's ads. How did that happen?

McCann Melbourne has launched a campaign for Metro Trains to curb the number of train-related deaths in Victoria.A three-minute animated music video, written by McCann ECD John Mescall, is the ...

This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of rail safety.