It looks like Microsoft may have revealed something big at its annual MGX (Microsoft Global Exchange) event, namely... new logos for its main brands and a fresh brand motto. "Be What's Next" touts ...

Microsoft not only has a new slogan ("Be what's next."--an infinite improvement over the insufferable "Your potential. Our passion.") but has improved the posture of its logo (which dates back to what ...

New company taglines and slogans are always awkward when you first hear them, and Microsoft’s latest be no exception. Reminds me slightly of this. [Engadget] logo Microsoft Get the best tech ...

Considering that Steve Ballmer dubbed the anticipated launch of Windows 8 Microsoft's "dawning of the rebirth," a new logo seems appropriate for the occasion.. Microsoft general manager, Jeff ...

The 1987 logo also stylized Microsoft's first "o," albeit in a much more subtle way than the blibbet. A sliver cut out of the "o" gave this logo the moniker "Pac-Man." Taglines came and went over ...

Microsoft's new slogan may be a bit on the strange side, but it's not nearly as bad as some of the company's past attempts at creating catchphrases.

What you need to know. Microsoft's Twitter is feeling nostalgic again. This time around, it dug up some vintage 1980s logo and slogan action featuring the all-time classic "the high performance ...

Microsoft to Showcase New Tagline, Aspiring Actors in Golden Globes Ads. The technology giant's brand spots will reference the awards by pre-congratulating "the Golden Globe winners of the future." ...