In Holland, Marja says, “Every library, every kindergarten and almost every household will have some of these items.” Part of the appeal is the simplicity in which Bruna has drawn Miffy ...

Cute installations aside, there’s also a pop-up merchandise store with Singapore-exclusive Miffy goods from just $4.90.

If you just want to glance at a few of the items in Baggu’s collection, we’ve included some links below.