Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

From squishy blushes to bouncy balms, jelly makeup is reshaping beauty’s obsession with texture, one satisfying swipe at a ...

The inspiration for the new launch is Milk Makeup’s £22 Cooling Water Jelly ... Bosses at the beauty brand describe it as a “non-comedogenic jelly blush and lip stain with a hydrating ...

Milk Makeup is a popular brand that has emerged on the beauty scene lately. The popular Jelly Tint Stick provides blush and lip stain with a hydrating, bouncy jelly texture that glides on for a sheer, ...

The store's latest beauty drop has fans in a frenzy with a 'bargain' item that covers both lips and cheeks for £3 ...

The Milk Makeup range is not only a blush for your apples, but also doubles up as a lip stain. Between Spritz, Splash, Burst and Chill from the Cooling Water Jelly Tints, each tube will cost you a ...

Like the name suggests, berry-girl makeup centers around berry tones being applied over lips, cheeks, and nails. It leans in ...

If yesterday's London Marathon has you wondering how some make-up stayed looking so flawless during the race, one runner has ...