In an explicit effort to woo more millennials, MillerCoors has released Two Hats, a line of light beers specifically targeting the 21-to-24-year-old drinker. “We know that fewer drinkers in this ...

That doesn't bode well for Anheuser-Busch InBev or MillerCoors, which has pledged to revitalize Coors Light and Miller Lite this year and next. One industry expert says the beer industry stands to ...

MillerCoors said Wednesday ... will be expanding its top-selling light brands like Coors Light and Miller Lite, which compete in the light beer segment that dominates the U.S. market.

are taking market share from light beers like Miller Lite and Coors Light, industry experts say. Still, MillerCoors is committed to its flagship beers and trying to reconnect customers with their ...

alleging that the beer giant’s recent rebrand of its Keystone line is too close to the San Diego brewery’s name. MillerCoors’ Keystone line of light beers was rebranded to emphasize the ...

The good news for Chicago-based MillerCoors? At least for now, Bud Light, the top-selling beer in the country made by competitor Anheuser-Busch InBev, is in even steeper decline. Premium light ...

CHICAGO (WJZ) --Free beer! MillerCoors will be giving away 100,000 Miller Lite beers after the U.S. defeated England in the FIFA Women's World Cup semifinals Tuesday. The company's offer appears ...

What began as a marketing battle on Super Bowl Sunday between beer giants has turned litigious. MillerCoors, owner of the Miller Light and Coors Light brands, is suing fellow beer conglomerate ...

MillerCoors has been on the defensive since the Bud Light Super Bowl spot aired Feb. 3. The beer-maker has run full-page newspaper ads, social media campaigns and even went to Iowa to buy beers ...

A study last year found that people in their 20s are increasingly turning down beer and reaching for wine and spirits, instead. But MillerCoors new Two Hats light beer is hoping to hook the ...

Michelob Ultra is now the third-most-popular beer in the U.S., and Chicago-based MillerCoors wants to tackle the behemoth. MillerCoors is launching Saint Archer Gold, a light lager, nationwide ...