Marketing Dive4y
MillerCoors aims to ramp up mobile marketing efforts to engage consumer base
MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns. Hipcricket signed ...
Marketing Dive4y
MillerCoors targets health-conscious consumers with social mobile app
Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook. The free MGD 64 Pedometer ...