By examining some examples, you can see how each component—purpose, values, goals, target audience and strategy—plays a crucial role in forming a comprehensive and impactful mission statement.

Entrepreneurs must have an effective mission statement for their venture. The mission statement should answer four key questions and must be a clear, concise declaration about your business strategy.

But done poorly, mission statements can just as equally alienate people. I recently collated 51 mission statement examples from the world’s best companies. I created this list so I could reflect ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.