Original image has been replaced ... to be valuable in the future," said Torrey Taralli, head of social at mobile ad agency Fetch. Indeed, the Canvas ad unit requires more time and creative ...

Blippar has come a long way in a short time, bringing lightning-fast image recognition and augmented reality to mobile advertising. But today, the company steps away from smartphones and puts on ...

Yahoo chose this week’s Cannes Lions festival to announce Yahoo Tiles, a new mobile ad format that features 360 degree images and video, according to Marketing Land. By tapping on a mobile ad, users ...

In fact, mobile advertising only makes it tougher ... may be a better place to do image or branding campaigns, while desktop ads can serve to close the deal with more direct appeals to click ...

More than one-third of all mobile users use their devices to tap ... standalone marketing content delivered via text message, or via static ad images that link to a company homepage.

Facebook posted a 52% surge in first-quarter revenue, underscoring the strength of the social network’s newer mobile-ad products and rising popularity of its video ads.Photo: Getty Images ...

Being creative in mobile advertising is much more difficult than ... she is able to translate images and words into a powerful and compelling story." Murdock-Santos has done campaigns for Hoover ...

Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and ...

The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover ... Google’s view of mobile ads reflects its search DNA, even though over 85% of the ...