But there’s also a new, four-color “G” that will stand in for the full word in more compact settings, like the Google app icon. (It replaces the plain blue lower-case “g” in these contexts.) ...

The results have much to reveal about the power of color in communication. “Colors are the first thing you notice in a logo, what gets fastest to our brains,” says the designer.

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...

T-Mobile's logo (above) and dataJAR's (below) A British software company could face a costly legal battle after a telecoms giant took issue with the colour of its logo.