It’s also worth noting that Google’s new logo isn’t just one logo. There’s a new version of the iconic four-color, six-letter “Google” logo that appears when you visit Google.com, yes.

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...