Why don’t brands and media agencies increase ad spend through in-app advertising and mobile games? That’s the million-dollar – or rather, billion-dollar – question everyone in the mobile app industry ...

Introducing a user-friendly mobile app is no small feat; it requires technical expertise, precise execution, and a deep ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

The report, ?Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead,? said publishers have hit their stride with mobile in-app revenue growing 1.7 times in ...

foreign app developers are looking toward the East. Despite the opportunities, a messy, fragmented, and unorthodox mobile advertising system presents these developers with a challenging way of ...

Nielsen has expanded its YouTube advertising measurement to the video sharing platform’s mobile app via its Digital Ad Ratings service in the UK, France, and Germany. With the addition of the service ...

MOBILE ADS WILL RULE: Mobile advertising is poised to explode over the next five years, and no companies will benefit more than burgeoning social-mobile apps. With all kinds of data to offer ...