AppLovin Corporation APP is accelerating its transformation from a mobile-first advertising platform into a diversified digital advertising powerhouse. At the heart of this evolution is a strategic ...

Mobile apps place information, entertainment and access to services at the fingertips of users, and they provide an unmatched way for businesses to reach current and potential customers 24/7 ...

AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign management.

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space ...

Mobile App Advertising Up 14% To $336B In 2022, Non-Games Apps Drew 65% - 06/01/2023. The mobile app for Disney+'s new ad-supported plan now accounts for 9% of its total U.S. in-app iOS app purchases.

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude ...

The $226 billion of total app revenue for games is roughly evenly split between ad revenue ($116 billion) and app store revenue ($110 billion). On the other hand, mobile ad spending accounted for ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device ...