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The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ...
Modelo Especial has officially become the bestselling beer in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores. The fact that the Mexican import beat the ...
The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that ...
The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America’s No. 1 beer, but the Mexican lager’s rise is no fluke. Its mainstream success ...