No, we’re not kidding. It seems the Sainbury’s ad was so successful, everyone wants a Mog the Forgetful Cat toy this Christmas. But unfortunately, if you haven’t already bought your cute ...

The Sainsbury's Mog toy made for the company's Christmas advertising campaign has officially sold out in all its stores. On Tuesday shoppers eager to get their hands on the £10 cuddly toy were ...

The toy - which accompanies the hit supermarket advert, shows Mog the cat ‘ save Christmas ’ after wrecking its owners’ home - has been a surprise hit since the ads hit our screens earlier ...

Sainsbury's supermarkets have sold out of their Mog The Forgetful Cat toys, it has been confirmed. The star of the company's Christmas advertising campaign, Mog toys have been sold in stores ...

A new book written and illustrated by Judith will be on sale exclusively in Sainsbury’s stores for £3, alongside a specially created Mog soft toy for £10. All profits from the book and toy ...

The accident-prone cat finds herself in a pickle in the middle ... Sainsbury's will be selling the book in stores for £3 and a Mog soft toy will be available for £10, with all profits from ...

Sainsbury's has sold 39 Mog the Cat books every minute since they were ... All proceeds from the book and companion plush toy (£10) will go to Save the Children's literacy campaign Read on ...

‘I think he fancies himself as a bit of a show-cat so he’s disgusted with all the attention Mog gets and it’s even worse now Henry’s playing with the toy all the time.’ Not impressed ...

A Mog soft toy will also be released and all profits raised will go to the Read On campaign. What do you think of the Sainsbury’s advert? Is it your favourite? Let us know in the comments below.