Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

becoming one of the brand's most iconic logos. According to the same source, this logo symbolized the Dodge family shield and ...

Even the most iconic brand occasionally finds itself at a crossroads ... Because a successful rebrand doesn't start with a new logo, typeface or colour palette—that's where it finishes.

The price tag for some of the most iconic logos of all time vary drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with ...

Iconic logos are instantly recognizable, but most marques don't necessarily evoke ... humorously imagining what 10 famous brand logos would look like if they were affected by their own products.

The logo also retains the iconic yellow spark ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment ...